Tesla Retail Design Studio Kiosk
Role
Lead User Experience Designer
Art Director
Overview
The Tesla retail store is a unique experience, unlike any other car dealership. Strategically placed in shopping malls and high end retail locations all over the world, they served two purposes — to educate the world about electric vehicles and to allow customers to see the car in person, configure their own, and place their order with a sales representative instead of ordering online. The retail store kiosk was an extension of the Model S Configurator on the website, with a focus on answering any questions a customer might have.
Working with the Tesla 3D Visualization team in Los Angeles, I was responsible for making sure all the available configurations were captured in the renderings, and selectable within the kiosk experience.
