Role
Lead User Experience Designer
CGI Art Direction
Overview
As with any car manufacturer, Tesla Motors has a Model S configurator to allow potential customers to configure, preview, and get pricing for their Model S. Unlike many auto manufacturers, however, Tesla wanted to make the experience as simple and painless as possible. This meant eliminating many of the steps that are common in car configurators, and keeping the entire experience on one page. I was also responsible for the art direction for the computer generated renderings, working closely with the 3D Visualization team based in Los Angeles.